Posts

Showing posts from June, 2019

Yes, you did. But you will want to know how all of us, as users of the English language came to a point where we started using brands as generally as we do.

Image
Have you ever wondered why you say “bring me a  coke , will you?” instead of “Bring me an aerated soft drink on your way back” or saying “use a sellotape for that one” instead of just saying, “use a tape for that one” or why was the pug known as the  Vodafone  dog before people knew the real breed name? Although it wouldn’t make sense if someone said, “why are you asking me, just Internet Explorer it” or “Bring me my  Navneet ” (unless you’re in a Punjabi film with a character named Navneet, set in the times when people used Internet Explorer. but that’s not the point here) These are called proprietary eponyms.  Language has many characteristics itself, and one of them is its dynamic. Shakespeare takes the credit for contributing more than 1700 words to the English Language. But since then, it is thanks to the world of branding that has been putting the dictionary publishers to a task. Words like ‘xeroxing,’ and ‘googling,’ indicate actions, hence are n...